What is the relationship between thinking conceptually and developing a sociological imagination?

Thinking sociologically means to “broaden our horizons of understanding” by not being satisfied with “exclusivity and completeness” that goes along with individual interpretations (Bauman and May, 2001:181). So thinking sociologically is an invitation to be critical and observant but, as C. Wright Mills points out, social scientists also need to treat sociology as a “practice of a craft” (Mills, 2000:195).